Assessing & Vetting Creators
- Content fit: is the creator's content in line with your brand image?
- Content Quality: does the content meet your brand quality standards? (sound, length, resolution, transitions)?
- Profile: does the influencer represent the same values as your brand?
- Background: Has the influencer ever posted racist/homophobic/sexist content? Does he/she take sides on controversial topics?
- Audience: does the influencer's audience match your brand's ideal audience?
- Rates: how much does the influencer charge? Does that fit in your budget?
To review a creators profile, all you need to do is click on their username:
You can also select "deep insights" if you want a more detailed view of their audience and engagement demographics.