What is Whitelisting?
Influencer whitelisting refers to a process where an influencer grants a brand partner access to their social media account's advertising permissions. This enables brands to use the influencer's handle for their advertisements, giving them more control over who sees the posts and allowing them to target audiences that do not follow the influencer. Whitelisting also allows brands to make minor edits to the copy and creative of the influencer's post and extend the lifespan of the post, which is particularly useful for formats like Instagram Stories that vanish after 24 hours. Overall, whitelisting provides brands with greater flexibility and control over their influencer marketing campaigns.
- Facebook Business Manager account. Even if you usually run influencer campaigns on TikTok or YouTube, your influencers will still need to set up an account on Facebook, if they don’t already have one. It takes 2 minutes, you can follow the simple steps to do that here!
- Influencers will then need to give brands access to the content within Facebook Business Manager. Open Facebook Business Manager -> Business Settings -> Users -> tap Partners
3. Then, tap the Add dropdown -> select Give a partner access to your assets
4. Enter the brand’s Facebook Business Manager ID > tap Next.
5. Select Assets and Permissions for our brand partner to access
6. Choose the Facebook Page and Instagram Account Assets the brand will use for whitelisting.
7. Set the permissions level to Create Ads.