Why use Multi Channel Campaigns?
These campaigns can help streamline your workflow, and allow you to group campaigns by product or goal, instead of channel.
Rather than creating a TikTok and Instagram AND Youtube campaign for the same product, you can combine all channels into a single brief, where creators can opt in to all the channels they meet the requirements for (or just apply for a single channel).
*** IMPORTANT ***
You cannot require that creators opt in to all channels in the brief.
Why? Because most creators only focus on 1 or 2 channels. For example, most instagram creators do not have a youtube channel. Multi channel campaigns do not see adequate opt ins when this is a requirement, which is why we’ve built this flexibility in.
Building your Multi-Channel Campaign
Setting up a multi-channel campaign is simple and easy! Start by creating a new campaign as your normally would:
- Navigate to the “Campaigns” tab and select “New Campaign”
- Select your campaign strategy
- Select the social channels you want to be a part of the campaign:
- Complete campaign details as you normally would
- Input the Creator Criteria for each channel
- Complete the rest of your campaign as normal, and then submit for review!