We are excited to announce the launch of our new and improved rating system for creators! To provide brands with a more comprehensive evaluation process, we are transitioning from a single 5-heart rating to a detailed assessment across four key categories:
Rating Categories:
1 - Content Quality: Evaluate the overall quality of the influencer's content.
2 - Creativity: Assess the creativity of the influencer’s approach to your campaign.
3 - Communication: Rate the effectiveness of the influencer's communication throughout the partnership.
4 - Overall Satisfaction: Indicate your overall satisfaction with the partnership with the influencer.
Scoring creators will follow the same procedure as before, remaining the final step in the campaign process.
Hover over the final score to see the breakdown of each category.
Guide to Scoring Each Category:
Here is a quick guide to help you out when scoring creators. Creators will also be able to access the guide so they can understand why they have been scored.
Content Quality
1 - Poor Quality: Content does not meet expectations.
2 - Fair: Content is acceptable but needs improvement.
3 - Good: Content meets expectations.
4 - Excellent: Content exceeds expectations and the brand would work with the creator again.
5 - Exceptional: Content is outstanding, with no revisions needed, and the brand would definitely work with the creator again.
Creativity
1 - Zero Creativity: Lacks any creative elements.
2 - Lacks Creativity: Minimal creativity displayed.
3 - Conventional: Standard, run-of-the-mill content.
4 - Unique and Engaging: Content is unique and engaging.
5 - Innovative: Highly creative and innovative content.
Communication
1 - Non-responsive: Creator did not respond to communication.
2 - Sporadic Responses: Responses were irregular and required many follow-ups.
3 - Consistent and Professional: Communication was consistent and professional.
4 - Responsive: Creator responded to every message.
5 - Highly Engaged: Creator was quick to respond and highly engaged.
Overall Satisfaction
1 - Would Not Work Again: Dissatisfied with the partnership.
2 - Would Work With Improvements: Needs significant improvements.
3 - Average Performance: Satisfactory but not exceptional.
4 - Strong Creator: Very good performance, met expectations.
5 - Exceeded Expectations: Went above and beyond in their performance.
We hope this enhanced rating system provides a clearer and more nuanced understanding of creator performance, helping brands to make better-informed decisions in future collaborations.
If you have any questions please reach out to our support team.