The TikTok Shop Search Tool is designed to help brands and businesses find the right influencers for their campaigns based on key performance metrics and audience insights. Follow these steps to optimize your search and recruit the best creators for your brand.
Step 1: Select Product Categories
Start by browsing through the available product categories that align with your niche. Selecting multiple categories can help expand your reach and identify a wider range of potential influencers.
Step 2: Filter by Followers
Use the follower count filter to target influencers within a specific range. This ensures you’re reaching creators who fit the requirements of your campaign based on their audience size.
Step 3: Filter by GMV or Units Sold (Gross Merchandise Value)
Set a GMV or Units Sold threshold to find influencers who have successfully sold products in the past month. Filtering for creators who have generated over $1,000 in GMV ensures they are active and have a proven track record of driving sales.
What is GMV?
GMV stands for Gross Merchandise Value, representing the total value of goods sold over a specific period. It includes the total sales price of all items, regardless of whether they were completed, returned, or refunded. This metric helps assess an influencer’s effectiveness in driving transactions.
Units Sold vs. GMV
The primary difference between units sold and GMV is that units sold reflects the number of products an influencer has moved, while GMV represents the total dollar value of those sales. If you are recruiting for influencers who have sold 100+ units or generated $1,000+ in GMV, you may need to offer a more competitive collaboration to attract top-performing creators.
Step 4: Filter by Engagement Rate
Engagement is a key indicator of audience interest and interaction. Apply the engagement rate filter to identify creators with highly engaged followers who are more likely to respond to promotional content.
Step 5: Use Hashtags for Niche Searches
For highly specific product categories, you can refine your search further using relevant hashtags. This helps narrow down results to influencers who actively create content around your niche.
Step 6: Filter by Audience Demographics
If your campaign targets a specific demographic, utilize the audience filters to refine your search based on gender and age. This ensures that the influencer’s audience aligns with your ideal customer profile.
Step 7: Select your Creators!
Scroll through the creators and decide which ones you would like to recruit for your campaign. Click View Profile for more detailed information and for the option to view the profile on the TikTok Shop Partner Center. Select the names and add them to the list of your choice!
By strategically using the TikTok Shop Search Tool’s filters, you can identify the best influencers for your campaign, ensuring that your products reach the right audience and maximize sales potential. If you have any further questions, feel free to reach out to our support team for assistance.