How to set up our Google Analytics Integration

** To complete this integration you must be an admin on the Google Analytics account you want to connect **

Step 0: Creating a Google Cloud Platform Project

In order to use Google Analytics with CreatorCo, we would need to use a project in Google Cloud Platform. This process can be skipped if Brand wants to use an existing Google Cloud Project.

1. Go to the Google Cloud Platform Manager.
2. Click + CREATE PROJECT at the top of the page.
3. Choose any project name that makes sense for your organization. We recommend something simple like "{Space Name} Analytics" or "Analytics for CreatorCo."Click “Connect” and follow these instructions.

 

Step 1: Enable the Google Analytics Data API

1. First, go to Google's Cloud Console and either select the project from step 0
2. Now Enable Analytics Data API.
3. Click Enable.
4. Wait a few seconds for activation to complete**.**

 💡 Note: These setup steps apply if you're connecting a website (Web data stream).1. If you're connecting a mobile app (Android or iOS):the overall process is similar — but you’ll create your data stream from Firebase and link your app to your GA4 property.2. If you don’t have a live website yet:- You can still complete setup by entering a dummy URL such as: "https://example.com" when creating your Web data stream in Google Analytics.- You don’t need to deploy or install the GA tracking script for the dummy link; it simply helps Google Analytics enable Web + App metrics (like screenPageViews).

Step 2: Add a Service Account to the Project

1. Now go to IAM & Admin -> Service Accounts on that same project.
2. Click +CREATE SERVICE ACCOUNT.
3. Name it (eg. "{Brand} Analytics Account") and click Done. You can grant teammates access later.

Step 3: Generate & Download a JSON Key

1. Still in Service Accounts, click the email for the account you created.
2. Click the Keys tab > +ADD KEY > Create new key.

3. Select JSON and click Create. This will download a JSON file to your computer.

Step 4: Create a Google Analytics 4 (GA4) Account (if you do not have one set up)

1. Open Google Analytics
2. Click Start measuring to create a new Analytics account.
3. Fill in:

• Account name (e.g. “My Business Analytics”)
• Property name (e.g. “Website Analytics”)

4. Choose your timezone and currency → click Next and finish setup.

Step 5: Add a Web Data Stream

1. In Google Analytics go to Admin > Property > Data Streams.
2. Click Web and enter your website URL.
3. Add this script to your website’s <Head/>

4. Redeploy your site if needed.

**If you are connecting your GA for a website you can skip to Step 8. Step 6+7 are just for connecting Ga4 for an app.**

Step 6: Setup Firebase Project

💡 Note: Our integration queries the "screenPageViews" metric, which is only available for App or App+Web properties.

1. Go to Firebase Console Google Analytics
2. Click Add Project (un-check "Enable Google Analytics for this project").
3. Navigate to > Analytics > Dashboard and Enable google Analytics.
4. Enable google analytics

• Select your google Analytics account (the current one)
• Select your google Analytics property (the current one)

Step 7: Add a Dummy App Data Stream

1. Once your Firebase project is created, click Add App → Android.
2. Use a dummy package name (e.g. com.mywebsite.dummy).
3. You don’t need to build a real app — just complete the setup steps.
4. Go back to Google Analytics > Admin > Data Streams confirm you now have:

• A web stream
• An Android App stream

💡 Note: It takes up to 24-48 hrs or less for google analytics to be activated and start receiving data from your website.

Step 8: Grant the Service Account Access to Your GA4 Property

1. Copy the service Account email (clipboard icon in Service Accounts).
2. Open Google Analytics > Admin > Property AccessManagement.
3. Add the email as a Viewer (un-check "Notify new users by email").

Step 9: Integrating with CreatorCo Platform

Once everything is setup, we can finally upload the JSON file that was downloaded from Step 3 directly into our integration platform with the property ID.

 

Why Connect your Google Analytics?

Our Google Analytics integration lets you access traffic, sales, and conversion metrics directly on Creator.co and compare them with your campaign's social media posts. Here’s a step-by-step guide to help you get started!

Why integrate your Google Analytics?

1. Conversion Tracking

• Track sign-ups, sales, or clicks and see the data next to your posts for a full view of your campaign's performance. Custom conversions from GA are automatically integrated into your analytics dashboard for seamless tracking and reporting.

2. Understand Your Customer Funnel

• Track website traffic and custom events like page views and add-to-cart actions to understand consumer behaviour and their position in the funnel.

3. Customised Data

• Choose specific data to track and filter by time periods and campaigns. View the correlation between campaign posts and website traffic, clicks, and conversions for deeper insights into user behaviour and campaign effectiveness.

Using the GA Widget

1. Navigate to Your Analytics Dashboard
   • Head over to the "Analytics Dashboard" from the main menu.
2. Add the GA Widget to Your View
   • Click the edit (pencil) icon on a view tab to open view settings.
   • Scroll to the Widgets section and select the “New Widget” dropdown.
   • Choose “Google Analytics Sales vs Posts”.
   • Click “Add”.
   • Close the view settings drawer.
3. Customize Your Widget
   • Scroll to the widget and click the dots in the upper right corner to open widget settings.
   • Apply filters as needed (e.g., campaigns and date).
   • Select the metrics, conversions, and/or events you’d like to view in your widget.
   • Click “Save”.
   • Close the widget settings drawer.
4. Compare Metrics
   • You should now be able to compare your selected GA metrics against posts for each month.

By following these steps, you can effortlessly integrate Google Analytics with Creator.co and get the most out of your campaigns. If you need any help or run into trouble, our support team is just a click away!