How to set up our Google Analytics Integration

** To complete this integration you must be an admin on the Google Analytics account you want to connect **

Step 0: Creating a Google Cloud Platform Project

In order to use Google Analytics with CreatorCo, we would need to use a project in Google Cloud Platform. This process can be skipped if Brand wants to use an existing Google Cloud Project.

1. Go to the Google Cloud Platform Manager.
2. Click + CREATE PROJECT at the top of the page.
3. Choose any project name that makes sense for your organization. We recommend something simple like "{Space Name} Analytics" or "Analytics for CreatorCo."Click “Connect” and follow these instructions.

Step 1: Create a service account within your Google Cloud Platform project

Create a new service account within the project you created in Step 0, which the platform will use to access analytics data from the brands organization's Google Analytics account.

1. Navigate to IAM & Admin > Service Accounts. Be sure to use the project from step 0.
2. Click the + CREATE SERVICE ACCOUNT button.
3. Choose a name for the service account that makes sense for the Brand. We recommend something simple like "{Space Name} Analytics Account" or "My Analytics Account." Optionally, provide a description.
4. Click "DONE" to create the Service Account.

Note: By default only you will be able to administer the service account you create here. You can optionally grant other users in your organization access to this service account in the "Grant users access to this service account" section of the form.

Step 2: Create a private key for your service account

1. Navigate to IAM & Admin > Service Accounts. Be sure to use the project from step 0.

2. Click the link (under the "Email" column) to the Service Account you created in Step 1.

3. Click the "KEYS" tab at the top of the screen.

   

4. Click the "ADD KEY" dropdown and choose "Create new key.”

   

5. Choose the "JSON" option and click "CREATE.”

   

6. A file containing the new Service Account Key should be downloaded automatically.

Step 3: Enabling the Service Account access to Google Analytics 4 property

In order to choose a Google Analytics 4 property for the app, we will need to explicitly grant access to the Service Account for the property we wish to use.

1. Navigate to IAM & Admin > Service Accounts. Be sure to use the project from step 0.

2. Click the ‘Copy to Clipboard’ button by the Service Account Email.

3. Navigate to Google Analytics and click on the ‘Admin’ cog in the left sidebar.

4. Ensure that we are in the correct Account and Property, and then click on ‘Property Access Management’

5. This will open a new pane where we can view and add users to the property. Click on the blue ‘+’ button to add access permissions to new users, and select ‘Add users’

6. In this new pane, we will paste the Service Account email address you copied in the first step. Deselect ‘Notify new users by email’ and select ‘Viewer’ as the option for ‘Direct roles and data restrictions’ and click the blue ‘Add’ button.

   

Step 4: Integrating with CreatorCo Platform

Once everything is setup, we can finally upload the JSON file that was downloaded from Step 2 directly into our integration platform.

 

 

Why Connect your Google Analytics?

Our Google Analytics integration lets you access traffic, sales, and conversion metrics directly on Creator.co and compare them with your campaign's social media posts. Here’s a step-by-step guide to help you get started!

Why integrate your Google Analytics?

1. Conversion Tracking

• Track sign-ups, sales, or clicks and see the data next to your posts for a full view of your campaign's performance. Custom conversions from GA are automatically integrated into your analytics dashboard for seamless tracking and reporting.

2. Understand Your Customer Funnel

• Track website traffic and custom events like page views and add-to-cart actions to understand consumer behaviour and their position in the funnel.

3. Customised Data

• Choose specific data to track and filter by time periods and campaigns. View the correlation between campaign posts and website traffic, clicks, and conversions for deeper insights into user behaviour and campaign effectiveness.

Using the GA Widget

1. Navigate to Your Analytics Dashboard
   • Head over to the "Analytics Dashboard" from the main menu.
2. Add the GA Widget to Your View
   • Click the edit (pencil) icon on a view tab to open view settings.
   • Scroll to the Widgets section and select the “New Widget” dropdown.
   • Choose “Google Analytics Sales vs Posts”.
   • Click “Add”.
   • Close the view settings drawer.
3. Customize Your Widget
   • Scroll to the widget and click the dots in the upper right corner to open widget settings.
   • Apply filters as needed (e.g., campaigns and date).
   • Select the metrics, conversions, and/or events you’d like to view in your widget.
   • Click “Save”.
   • Close the widget settings drawer.
4. Compare Metrics
   • You should now be able to compare your selected GA metrics against posts for each month.
     

By following these steps, you can effortlessly integrate Google Analytics with Creator.co and get the most out of your campaigns. If you need any help or run into trouble, our support team is just a click away!