The Analytics Dashboard allows you to view, compare, and analyze campaign performance across multiple social platforms - all in one centralized place.
With customizable views and widgets, you can tailor your dashboard to focus on the metrics that matter most to your brand, compare multiple campaigns at once, and track performance across different time periods.
What You Can Do With the Analytics Dashboard
Using the Analytics Dashboard, you can:
Compare performance across multiple campaigns
View data from multiple social channels in one place
Customize dashboards using a wide range of widgets
Create multiple views for different reporting needs
Analyze performance at both a high-level and a detailed widget level
Available Widgets on the Analytics Dashboard
The Analytics Dashboard includes a variety of widgets that allow you to analyze performance from different perspectives. Each widget can be added, removed, and customized to match your reporting goals.
Audience & Influencer Demographics Widgets
These widgets provide insights into the influencer’s overall audience, including data such as age, gender, and location.
Important:
Demographic widgets reflect the creator’s total audience, not only the audience that engaged with a specific post or campaign.
This is useful for understanding who creators reach, even beyond individual campaign interactions.
Affiliate Performance Widgets
Affiliate widgets allow you to track revenue and performance tied directly to affiliate activity, including:
Sales generated vs. number of posts
Individual affiliate events such as clicks, conversions, and purchases
Performance by creator or campaign
These widgets help connect content output to measurable business results.
Content Engagement Snapshot
The Content Engagement Snapshot widget shows engagement metrics across:
All campaigns, or
Selected campaigns and time periods
This provides a high-level view of how content is performing over time, making it easy to spot trends and evaluate overall engagement.
Financial & Performance Summary Widgets
These widgets surface key performance and investment metrics, including:
Total Earned Media Value (EMV)
Total creator payouts
Overall campaign investment and performance indicators
They are useful for understanding campaign efficiency and ROI at a glance.
Using the Analytics Dashboard
Step 1: Open Analytics
Navigate to Analytics from the main menu.
Step 2: Choose or Create a View
You can either:
Use the default view, or
Create a new dashboard by clicking + New View
Each view represents a separate dashboard layout with its own widgets and filters.
Step 3: Edit a View
To modify a default or custom view:
Click Edit on the selected view
This allows you to manage filters, widgets, and layout.
Step 4: Apply Filters
Filters control which data appears in your dashboard.
You can filter by:
One or multiple campaigns
Specific social platforms
Time ranges and other available dimensions
Note: Multiple campaigns can be selected at the same time to compare performance.
Step 5: Add or Remove Widgets
Widgets can be added or removed at any time.
To manage widgets:
Use the toggle to show or hide widgets
Click + Add to include additional widgets
You can also duplicate a view if you want to reuse the layout with different filters or data.
Working With Widgets
Widgets are fully customizable and provide the most flexible way to analyze your data.
Edit a Widget
To customize a widget:
Click the three dots on the widget
Adjust the widget-level filters and settings as needed
Best Practice: Use Widget-Level Filters
For the most control and accurate reporting:
Use widget-level filters to customize individual widgets
Use tab-level filters primarily to:
Select which widgets appear
Rename the dashboard view
This approach prevents unintentionally filtering all widgets at once.
Build Your Dashboard Your Way
With a wide range of widgets and flexible views, the Analytics Dashboard allows you to:
View all your campaign data in one place
Customize reporting based on what matters most to your brand
Create dashboards for performance reviews, optimization, or stakeholder reporting
The Analytics Dashboard is designed to give you full control over how your data is displayed, so you can analyze performance your way.
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