The Creator.co Search Tool helps you discover and evaluate creators across Instagram, TikTok, and YouTube, with access to 400M+ creator profiles. You can search using AI for speed or apply filters manually for precision, depending on how hands-on you want to be.
Two Ways to Search for Creators
You can switch between AI Search and Manual Search at any time using the toggle at the top of the dashboard.
Option 1: Search Using AI
AI Search is the fastest way to generate a relevant creator list.
How it works:
Type a clear description of the type of creator you want into the main search bar
Example: “US-based skincare creators posting routine content with 10K–50K followers”
The dashboard will generate a list of creators that match your description
Results are pulled across Instagram, TikTok, and YouTube automatically
This option is best if you want a strong starting list without manually adjusting individual filters.
Option 2: Search Using Manual Filters
Manual Search gives you full control over each filtering criteria.
When toggled on, filters are grouped into five categories:
1. Demographics
Filter creators based on attributes such as location and language.
2. Performance
These filters help ensure creators meet your campaign requirements, including follower count, engagement rate, and platform activity.
3. Content
Use these filters to find creators producing the right type of content for your campaign, such as format, posting style, or niche alignment.
4. Account
Account-specific filters allow you to refine by factors like account type and public vs. private status.
5. Creator Community
Creator.co-specific filters that reflect a creator’s activity and engagement within the platform.
Audience Filters
Audience search options are included directly within the influencer filters, allowing you to evaluate both the creator and their audience in one place.
Search by Username
You can search for a specific creator by entering their username directly into the main search bar.
There’s no need to apply a separate filter.
Creating a List
Once you’ve found creators you’d like to work with, you can save them to a list for easy access later.
How to create a list:
Select one or more creators from your search results
Click Bulk Save to List
Choose to save the creators to an existing list or create a new list
Lists make it easy to organize creators by campaign, niche, or priority, and can be reused when building campaigns or sharing with your team.
You can then reach out to your creators with our outreach tool!
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