How do I score creators?

Brands can score creators at the end of each campaign to evaluate performance and help inform future collaborations. Creator scoring is the final step in the campaign workflow and follows the same process you’re already familiar with.

Instead of a single overall rating, creators are evaluated across four key categories to provide a more detailed and balanced assessment.

Creator Rating Categories

When scoring a creator, you’ll rate them in the following areas:

1. Content Quality
Evaluate the overall quality of the content delivered by the creator.

2. Creativity
Assess how creative and engaging the creator’s approach was for your campaign.

3. Communication
Rate how effectively the creator communicated throughout the partnership.

4. Overall Satisfaction
Indicate your overall experience working with the creator.

How scoring works

Scoring takes place as the final step of the campaign
Each category is scored individually
The final creator score is calculated based on all four categories
You can see each creator's previous scores in the opt-in tab.

Scoring guidelines

Both brands and creators have access to the same scoring guidelines to ensure transparency and clarity.

Content Quality

1 – Poor Quality: Content does not meet expectations
2 – Fair: Acceptable, but needs improvement
3 – Good: Meets expectations
4 – Excellent: Exceeds expectations and you would work with the creator again
5 – Exceptional: Outstanding content with no revisions needed

Creativity

1 – Zero Creativity: No creative elements
2 – Lacks Creativity: Minimal creative effort
3 – Conventional: Standard, expected content
4 – Unique and Engaging: Stands out and captures attention
5 – Innovative: Highly creative and original execution

Communication

1 – Non-responsive: Did not respond to communication
2 – Sporadic Responses: Required frequent follow-ups
3 – Consistent and Professional: Clear and reliable communication
4 – Responsive: Responded to all messages
5 – Highly Engaged: Fast, proactive, and engaged throughout

Overall Satisfaction

1 – Would Not Work Again: Dissatisfied with the partnership
2 – Would Work With Improvements: Significant improvements needed
3 – Average Performance: Met basic expectations
4 – Strong Creator: Very solid performance
5 – Exceeded Expectations: Went above and beyond

Scoring creators helps create accountability, improve collaboration quality, and make more informed decisions when selecting creators for future campaigns.

If you have any questions, please reach out to our support team.