Unlisted Campaigns Explained

Overview

Unlisted campaigns are campaigns that are not publicly visible in the Creator.co campaign marketplace.

Instead of being open for general creator applications, unlisted campaigns are shared directly with selected creators. This makes them ideal for brand ambassador programs, ongoing creator partnerships, private collaborations, and invite-only campaigns.

To make a campaign unlisted, contact the campaign support team or your account manager. They can help update your campaign visibility and confirm that your campaign is set up correctly.

What is an unlisted campaign?

An unlisted campaign is a private campaign that does not appear publicly for creators to discover and apply to.

Creators can only access an unlisted campaign if they are invited or sent the campaign link directly. This gives brands more control over who can view, apply to, and participate in the campaign.

How do unlisted campaigns work?

Unlisted campaigns work similarly to regular campaigns, but with limited visibility.

You can still use an unlisted campaign to:

• Invite creators directly
• Manage creator applications
• Approve creators
• Track collaboration progress
• Communicate with creators
• Manage deliverables
• Continue working with creators over time

The key difference is that the campaign is not publicly listed for general creator discovery.

If you would like to make a campaign unlisted, contact the campaign support team or your account manager. They can update the campaign visibility, confirm the campaign is no longer publicly listed, and support you with inviting creators directly.

Why use an unlisted campaign?

Unlisted campaigns are useful when you want to work with a specific group of creators rather than recruit openly.

They are ideal for:

• Brand ambassador programs
• Long-term creator partnerships
• Ongoing product seeding
• Invite-only collaborations
• Re-inviting past creators
• Testing a campaign with a smaller group
• Managing private or exclusive creator programs

Why are unlisted campaigns ideal for ambassador programs?

Ambassador programs are usually built around a trusted group of creators who work with your brand over a longer period of time.

An unlisted campaign allows you to keep those creators organized in one place without opening the campaign to the full marketplace. This makes it easier to re-invite creators, manage ongoing deliverables, and build stronger long-term creator relationships.

Can I invite creators to an unlisted campaign?

Yes. You can invite selected creators directly to an unlisted campaign.

This allows you to build a more curated creator group and control who has access to the opportunity.

You can invite:

• Past campaign creators
• Existing brand partners
• Ambassadors
• Creators found through the search tool
• Creators you want to work with privately

Can creators apply to an unlisted campaign?

Creators can only apply if they have access to the campaign link or have been invited.

Because the campaign is not publicly listed, creators will not find it through the regular marketplace.

When should I choose an unlisted campaign instead of a public campaign?

Choose an unlisted campaign if you already know who you want to work with or want to keep the opportunity private.

Choose a public campaign if you want to recruit new creators from the Creator.co marketplace and receive applications from a wider creator pool.

If you are unsure which setup is right for your campaign, contact the campaign support team or your account manager for guidance.

Best practices for unlisted campaigns

To get the most out of an unlisted campaign:

1. Use it for curated creator groups
2. Keep your brief clear and easy to follow
3. Re-invite strong past creators
4. Use it to manage ambassador programs over time
5. Keep communication organized within the campaign
6. Review creator performance before inviting them again

Unlisted campaigns are a great way to build long-term creator relationships while keeping campaign management simple and organized.