How to Build a Campaign Using London

You can build a campaign in minutes using London, our AI influencer marketing agent, or create one manually using the traditional campaign builder.

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Option 1: Build a Campaign with London (AI-Powered)

London helps you move from idea to fully structured campaign brief with minimal manual work.

Step 1: Open London

Navigate to London in the left-hand side menu of your dashboard.

Click Build a Campaign to get started.

Step 2: Answer a Few Questions

London will ask you simple questions about:

• Your website or product link

• What you’re promoting

• Campaign goals

• Target audience

You can paste your website URL or a specific product link, and London will automatically begin building your campaign brief.

Step 3: Refine Your Brief with AI

You can collaborate with London to improve your brief. For example, you can ask London to:

• Generate content ideas

• Expand on specific sections

• Adjust the tone or vibe

• Make it more sales-focused or more brand-led

• Strengthen your call-to-action

London is designed to help you create a strong, clear brief that drives better opt-ins and stronger results.

Step 4: Review & Confirm

Once you’re happy with the campaign details, London will generate a brief preview.

From there, you can:

• Make inline edits

• Review all sections carefully

• Confirm and finalize your campaign

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Option 2: Use the Manual Campaign Builder

If you prefer full control, you can build your campaign manually. Below is an overview of each section and how to complete it effectively.

Campaign Sections Explained

1. Campaign Images

Images are key visual assets within your campaign brief.

Hero Image

• The main image creators see on the Collaboration Hub

• Should showcase your product or service

• Must be square (1:1 ratio)

• Must have a white background

Gallery Images

• Support your Hero image

• Should be high quality

• Clearly display your product, service, or brand

Inspirational Images

• Provide creative direction

• Show examples of the type of content or aesthetic you’re looking for

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2. Product + Campaign Description

Product Description

A short (1–2 sentence) summary of what the creator will receive from participating in the campaign.

Keep it simple and clear.

Campaign Description

This is where you go into more detail. Include:

• Product features and benefits

• Unique selling points (USP)

• Overall campaign purpose and theme

• What creators gain from collaborating with your brand

Be informative but concise.

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3. Deliverables

Deliverables depend on the platform selected.

Instagram

• Post (static image)

• Reel

• Video

• Story

TikTok

• Video

YouTube

• Video

• YouTube Shorts

Select the deliverable(s) that best align with your campaign goals and overall content strategy.

Be sure your requested deliverables align with your budget, campaign objectives, and the level of creative direction provided in your brief.

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4. Visuals and Themes

This is one of the most important parts of your campaign brief.

Think of this section as the receipt between you and the creator.
Anything you include here should appear in the final content.

If it’s vital to the success of your campaign, it should be clearly stated here.

What to Include

Use this section to outline any non-negotiable content requirements, such as:

• Product shown within the first 3 seconds

• Specific product shots or angles

• Talking directly to camera

• Voiceover required

• Subtitles included

• Key product benefits to highlight

• Specific call to action

• Must include face on camera

• Avoid competitor logos

• Tagging instructions

• Story link sticker required (if applicable)

Be clear about what matters most — but avoid micromanaging every second of the content.

Finding the Right Balance

There is a fine line between a strong brief and an overwhelming one.

Creators will not read pages and pages of instructions. If your brief feels too long or overly rigid, you risk fewer opt-ins and lower enthusiasm.

Be concise.
Be clear.
Prioritize what is truly important.

Speak the Creator’s Language

Your brief should feel exciting and collaborative, not corporate or restrictive.

• Use a friendly tone

• Use emojis where appropriate

• Avoid overexplaining

• Highlight why this campaign is exciting

• Make it feel like an opportunity

Creators should finish reading your brief thinking:
“I want to work on this.”

The stronger and more engaging your brief, the better quality content you’ll receive.

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5. Creator Requirements

Set realistic and achievable requirements based on:

• Your budget

• Compensation offered

• Campaign goals

• Deliverables requested

Best Practice Tips

Age Range
Avoid setting too narrow of an age range unless strategically necessary.

Minimum Followers
Align this with your budget and the size of creators you’d like to work with:

• Nano

• Micro

• Macro

Minimum Engagement Rate
We recommend 1.5% as a strong benchmark.

This allows for:

• More opt-ins

• Creators with genuinely engaged audiences

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Need Help?

If you’re unsure how to structure your campaign, start with London. You can always refine and adjust before launching.

If you need further assistance, please reach out to our support team — we’re happy to help.